Avoriaz Responsible Destination
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AVORIAZ
COMMITED RESORT
Revolutionary in its concept of an integrated car-free resort, Avoriaz 1800 was just as revolutionary in its commitment to sustainable development, right from the start, at a time when ecology was in its infancy. Today, Avoriaz remains committed to sustainable development on a daily basis.
Huge, virtuous and generous, the mountain gives without counting the cost. In return? It only hopes for one thing: mutual respect ?
Our commitment
Avoriaz wishes to continue its responsible approach to sustainable tourism. Here is our vision and our commitment:
Avoriaz DNA
The Avoriaz resort is the fruit of a visionary project, the brainchild of 3 forward-thinking men.
As the only totally pedestrianized, snow-covered resort in Europe, Avoriaz capitalizes on its vintage image and its unique pioneering character. Born in 1966, Avoriaz has always cultivated an environmentally sensitive approach, while others have given in to the « ski factory » model.
It’s clear that the gamble taken by a pioneering resort in the field of ecology now has a particular resonance in the face of environmental challenges.
Avoriaz didn’t wait for this urgent trend to take an interest in its carbon footprint.
Governance
Since we were awarded the Flocon Vert label, we have been working with our elected representatives, our ski area, our professional partners and the Tourist Office on a number of specific themes.
Following our certification, we were rated on 21 criteria and we are following our action plan on 4 themes specific to certification: Governance & Destination; Local Economy; Social & Cultural; Natural Resources & Ecology.
Our Green Snowflake label
Avoriaz has been awarded the Flocon Vert label by the Mountain Riders association in 2021.
Marking the resort’s commitment to the environment, this label assists in the coordination and commitment of all those involved in the resort to carry out actions on a territory-wide scale.
Created in 2011 by the Moutain Riders association, this label guides mountain resorts towards more responsible behavior. It is awarded on the basis of criteria respecting 4 themes: local economy, social and cultural, governance and destination, environment and natural resources.
Ski
Area
The company in charge of running the Avoriaz ski-lifts, SERMA, has strived for many years to keep the resort at the forefront of environmental protection.
From the outset, Avoriaz’s aim was to democratize winter sports and ensure the viability of the local population through winter tourism.
« It’s up to us to fulfil these tasks, through our public service commission for the ski area’s development and operations. Today, we are at the start of a transition. The signs of climate change are even more visible in the mountains and a source of concern for our future activity. In this increasingly urbanised world, never has the need to be closer to nature been more strongly felt. Our high-altitude regions and our installations make it easier to reconnect with the natural elements, both in winter and summer. And more than ever before, we are here to put that revitalising breath of fresh air within your reach and to make it possible for you to boost your energy in the heart of our mountains. »
To find out more, we invite you to read the domain’s CSR report :
PerspectiveThe movie
On this project, Valentin and Louis (two boys from Morzine) met with scientists, meteorologists, researchers, and mountain pioneers to gather information and playfully understand climate change in the Alps. They illustrated the discussions with beautiful images of freeride skiing between Morzine, Avoriaz, and Chamonix
